Veterans Into Logistics


Yodel - Chief Commercial Officer

Sam Holden

Sam Holden joined Yodel in 2019 as chief commercial officer, overseeing new business, international partnerships, Client management, Customer Services and Marketing.

Since joining the business alongside COO, Carl Moore, and CEO, Mike Hancox, she has contributed to the successful turnaround of the company, significantly scaling volume and making Yodel a profitable business. Sam expanded Yodel’s existing client base and helped bring in new business by working with a multitude of new clients from a range of sectors, from Homebase to ISawItFirst and Virgin Wines, and established Yodel as a specialist carrier in fresh food, pet food and flowers.

As well as building Yodel’s business portfolio, Sam was integral to Yodel becoming the first logistics member of lave Free Alliance, leading the industry’s efforts to prevent human trafficking and modern-day slavery.

Sam has also become a patron for Veterans into Logistics, who connect transport and logistic companies with armed forces service leavers and ex-military personnel.

In 2021, Sam was awarded Northern Business Woman of the Year at the National Business Women’s Awards.

Sam has extensive experience of strategic client engagement having held senior positions in BPO, Contact Centre, Financial Services and Marketing industries including Shop Direct and Otto Group. Prior to Yodel, she was COO at Ideal Shopping Direct.